August 22, 2014

Social Media and Facebook Marketing

Did you know that 46% of online consumers count on social media when making a purchase decision? If you are not on social media, then maybe you should reconsider.

I know Social Media can seem scary. There are so many options to choose from, but if you want to start small and focus your energy and resources then the golden ticket is Facebook…

Facebook has more than 1 billion active users around the world. From the youngest to the oldest , from the geekiest to the most tech unsavvy, thousands of your customers are already on Facebook.

BUT, before you go jumping onto Facebook you will need a plan and realistic goals. If you are going to be on social media, you need to be SOCIAL. You won’t get very far if all you are doing is plugging your brand. You need to find a personal or fulfilling connection with your demographic. And, this is where we can help. We will work with you to:

Figure out who your demographic is on Facebook, and then
Work out how we will communicate to them in a way that is engaging

Notice that we have not mentioned the word ‘KPIs or sales budgets’ and that is because social media is not like traditional advertising. You can’t say that from spending $1000 you will get $3000 in return. Think of social media more like an investment.

Social media is all about favourable brand recognition and awareness. It is about bringing people to your page because they want to, and then in turn they will hopefully become customers who share their experiences and your posts with their friends. This is the end the goal on Facebook. The more content that is shared, liked or commented on means you have a highly engaged audience who will hopefully be directed to your website and converted into leads or customers.

The level of engagement on your Facebook page also reflects your business. This comes back to the starting statement….

46% of online consumers count on social media when making a purchase decision

Therefore the more followers you have or the more engagement you receive, all acts as a positive word of mouth to potential customers who ate actively seeking your brand. This is invaluable for any business.

Want to find out more about Facebook or other social media? Contact us today.